Balanoff Industrial Team | Colliers
Workforce Drive-Time Study · Sample Dashboard

1200 Innovation Way · Branchburg, NJ

Full-time Part-time | 60 employee origins | Routed drive times
Balanoff Industrial Team Colliers · New Jersey
July 2026
Sample · illustrative data only
60Employees mappedFT 38PT 19
46 minMedian routed driveFT 46PT 46
68%Within 60 minFT 68%PT 74%
93%Within 75 minFT 92%PT 95%
20 mi NWorkforce center of gravity

Radius rings at 10 / 20 / 30 / 45 miles · the 45-mile ring captures 48 of 60 employees (80%). Dark pins mark the company's three current locations — Bridgewater NJ, Elizabeth NJ, and Middletown NY. Three long-distance employees — Woodcliff Lake NJ, Byram NJ, Hawthorne NJ — plot beyond the default view (zoom out to see them).

Headcount by routed drive-time band

Under 30 min
4
2
64 FT · 2 PT
30–45 min
8
5
138 FT · 5 PT
45–60 min
14
7
1
2214 FT · 7 PT · 1 unspec.
60–75 min
9
4
2
159 FT · 4 PT · 2 unspec.
Over 75 min
3
1
43 FT · 1 PT
Full-time   Part-time   Status not listed   ·  Hover any segment for its headcount

Workforce & commute considerations

  • The roster's center of gravity sits about 20 miles north of the site, around the Hackettstown / Washington / Route 57 corridor. Commute impact is concentrated in the Warren, Morris, and Hunterdon County cluster rather than spread evenly.
  • 68% of employees fall within a routed hour of the site, and 93% within 75 minutes. The largest single group — 22 employees, including 14 full-time — lands in the 45–60 minute band, with another 15 in the 60–75 band. Together these two bands are the natural focus for retention planning if a move proceeds.
  • Six employees are within 30 minutes, including current Bridgewater-area staff — for that group and much of the near-site cohort, the move is roughly commute-neutral.
  • Part-time coverage may shift toward local hiring. 12 of 19 part-time employees route 45+ minutes; the Somerset–Hunterdon labor pool provides a deep local bench for any backfill needed.
  • Four employees route 75+ minutes (Woodcliff Lake, Byram, Hawthorne, and one further north). Their work arrangements are worth confirming before including them in commute-based planning.
Method & notes. Drive times and mileage are from an origin–destination routing matrix run against each employee's matched street address (rooftop-level "PointAddress" matches for the large majority of records; the remainder matched at street or postal level). For display, employee locations are plotted at ZIP-code centroids; individual point popups show each employee's routed time and mileage. Three records had no FT/PT designation and appear gray. If the routing matrix was run without a peak-hour traffic scenario, morning peak times may vary from the values shown. Sample dashboard: all names, addresses, and figures on this page are fictional and for illustrative purposes only. Prepared by the Balanoff Industrial Team · Colliers.

Recent Class B/C lease comps · 287 Corridor & Somerset County · Feb 2024 – May 2026. Numbered markers correspond to the table below. The amber star marks the subject site at 1200 Innovation Way; radius rings at 5 / 10 / 15 / 20 miles.

First-year taking rents vs. proposal & ask — west to east across the corridor

$9.00 $10.00 $11.00 $12.00 $13.00 $14.00 $15.00 $16.00 OWNER ASKING · $12.95 PROPOSED · $9.75 Lebanon / Flemington Branchburg Somerset / Piscataway Edison / Raritan Ctr ← WEST EAST → #1 Salt Logistics — $13.50 NNN taking · Somerset1 #2 ISC Gums — $15.00 NNN taking · Edison2 #3 Lex Associates — $10.50 NNN taking · Edison3 #4 Morerich Tech — $11.25 NNN taking · Piscataway4 #5 Plainfield Produce — $15.22 NNN taking · Edison5 #6 OEC — $14.50 NNN taking · Edison6 #7 Blue Whale Logistics — $14.25 NNN taking · Edison7 #8 Marcolin Eyewear — $12.50 NNN taking · Branchburg8 #9 Source Logistics — $14.50 NNN taking · Edison9 #10 Village Office Supply — $14.75 NNN taking · Somerset10 #11 JAS Forwarding — $15.00 NNN taking · Somerset11 #12 Invoclar Vivadent Manufacturing — $13.00 NNN taking · Somerset (effective; $7.50 Yr-1 was concession-driven)12 #13 Menasha — $15.15 NNN taking · Edison13 #14 Menasha — $15.15 NNN taking · Edison14 #15 Coffman Stair Parts — $14.85 NNN taking · Edison15 #16 American Spraytech — $13.25 NNN taking · Branchburg16 #17 Pedowitz Machinery Movers of New Jersey — $10.00 NNN taking · Lebanon17 #18 RMAX Logistics — $10.00 NNN taking · Flemington18

Each dot is a comp (numbers match the map and table), positioned west–to–east by geographic location and vertically by first-year taking rent (NNN). The shaded band is the gap between the proposed $9.75 and the $12.95 asking rent. Eastern comps (Edison / Raritan Center) carry a central-location premium and set the top of the range; the deals nearest the subject — Marcolin ($12.50) and American Spraytech ($13.25) in Branchburg — sit well above the proposal, supporting an argument that the proposed rate reflects the building's older specs rather than corridor softness. Invoclar Vivadent is plotted at its $13.00 effective taking rent; the $7.50 first-year contract rate was concession-driven.

Lease comp detail

#DateTenantAddressTypeSFTerm (mo)Base Rent + EscalationsFree (mo)TI/SFOwnerClear HtClass
1May 2026Salt Logistics645 Howard Street, SomersetRenewal65,00090$13.50 NNN + 3.5% annual increases6$5Raith Capital Partners17′0″B/C
2Apr 2026ISC Gums65 Brunswick Avenue, EdisonRenewal113,38660$15.00 NNN + 3.5% annual increases5As-isSagard20′0″ - 24′0″B/C
3Dec 2025Lex Associates3 Taylor Road, EdisonNew Lease51,00060$10.50 NNN + 3.25% annual increases0As-IsJos Muscrelle20′0″B/C
4Sep 2025Morerich Tech120 Circle Drive, PiscatawayNew Lease135,99063$11.25 NNN + 3.5% annual increases3Levin Management24′0″B/C
5Sep 2025Plainfield Produce84-88 Executive Avenue, EdisonRenewal30,02560$15.22 NNN + 3% annual increases0As-IsHeller Industrial Parks28′0″B/C
6Aug 2025OEC131-135 Fieldcrest Ave, EdisonNew Lease32,87261$14.50 NNN Yr1, $14.75 NNN Yr2 + 3% annual increases thereafter1As-IsFederal Business Centers24′0″B/C
7Aug 2025Blue Whale Logistics75 Carter Drive, EdisonNew Lease106,46439$14.25 NNN + 3.5% annual increases3As-IsStarlight Accessories24′0″B/C
8Jul 2025Marcolin Eyewear3140 Route 22 West, BranchburgRenewal151,000120$12.50 NNN + 4.0% annual increases0$17Faropoint18′0″B/C
9Jun 2025Source Logistics41-49 Distribution Boulevard, EdisonNew Lease166,42563$14.50 NNN + 3.5% annual increases3$2Heller Industrial Parks, Inc.22′0′B/C
10Jun 2025Village Office Supply245 Belmont Drive, SomersetNew Lease49,48362$14.75 NNN + 3.0% annual increases2As-IsHeller Industrial24′0′B/C
11Jun 2025JAS Forwarding245 Belmont Drive, SomersetNew Lease37,70060$15.00 NNN + 3.5% annual increases0As-IsHeller Industrial24′0′B/C
12May 2025Invoclar Vivadent Manufacturing500 Memorial Drive, SomersetRenewal78,802194$7.50 Yr. 1, $13.00 Yr.2 + 3% annual escalations0$14Baker Properties26′0″B/C
13May 2025Menasha112 Truman Drive, EdisonRenewal203,51261$15.15 NNN + 3.5% annual increases1As-IsPrologis24′0″B/C
14May 2025Menasha11 Kilmer Court, EdisonRenewal156,00061$15.15 NNN + 3.5% annual increases1As-IsPrologis24′0″B/C
15Mar 2025Coffman Stair Parts115 Fieldcrest Avenue, EdisonRenewal42,68236$14.85 NNN + 3.5% annual increases0As-IsFederal Business Centers24′0″B/C
16Feb 2025American Spraytech140 Meister Avenue, BranchburgNew Lease78,99772$13.25 NNN + 3% annual increases0As-IsLollicup Store36′0″A
17Feb 2025Pedowitz Machinery Movers of New Jersey111 Cokesbury Road, LebanonNew Lease200,74088$10.00 NNN + 3% annual increases4$2.70Safavieh24′0″B/C
18Feb 2024RMAX Logistics1200 Route 523, FlemingtonExpansion72,38656$10.00 NNN + 4% annual increases.0As-isSafavieh20′0″B/C
Notes. Comps as provided, deals signed February 2024 – May 2026; all Class B/C except 140 Meister Avenue (Class A, included for corridor context). Source: Balanoff Industrial Team.
91,240Industrial workers within 40 min
1.09×Concentration vs. national
$21.60/hrMedian earnings
+4.2%Job growth 2020–25
980Related grads / yr (5 institutions)

What this data says about the labor market at 1200 Innovation Way

  • The labor pool is deep. 91,240 people work in the 18 core industrial occupations within a 40-minute drive of the site.
  • Above-average concentration of workers. For every 100 industrial workers a typical U.S. region this size would have, this area has 109, about 7,500 more than expected. More supply generally means easier hiring.
  • It's a growing pool, not a shrinking one. Industrial employment across the 112-ZIP drive shed grew 4.2% from 2020–2025 and is projected to keep growing through 2030.
  • Wages sit close to national parity. Median earnings of $21.60/hr run just $0.32 below the national median, and core warehouse roles (laborers ~$18.55, stockers ~$16.91, forklift operators ~$21.71) price in line with competitive markets.
  • The workforce is concentrated east of the site. Edison, Somerset, Piscataway, and Carteret ZIPs hold the largest industrial employment bases, with Perth Amboy the largest source of resident industrial workers. The site draws from the deep end of the shed.
  • The talent pipeline is real. 980 related completions per year from five regional institutions, led by Rutgers New Brunswick (610) and Raritan Valley Community College (140), so supervision, logistics, and engineering roles have a refill source.

Hourly earnings: key warehouse & production roles (40-min shed)

The median is the worker exactly in the middle: the going rate. The 25th percentile means a quarter of workers earn less than this, roughly the entry-level end of the pay range. The 75th percentile means only a quarter earn more, roughly what experienced workers command. Together they show the realistic wage band for hiring: offer near the 25th to fill entry-level seats, near the 75th to poach experienced talent.

Occupation25th Pctl.Median75th Pctl.
Stockers & Order Fillers$15.66$16.91$20.12
Laborers & Freight / Material Movers$16.32$18.55$21.66
Packers & Packagers$17.20$19.92$21.42
Shipping, Receiving & Inventory Clerks$18.00$20.83$24.90
Industrial Truck / Forklift Operators$19.12$21.71$27.10
Light Truck Drivers$19.13$21.59$25.48
Heavy & Tractor-Trailer Drivers$25.97$29.65$35.69
Industrial Machinery Mechanics$27.05$33.71$40.21
First-Line Production Supervisors$29.13$37.71$47.10
Workforce Availability
Lightcast Q3 2026 · 21 pages · 40-minute drive shed
Supply-side deep dive on the 18 core industrial occupations across the 112 ZIP codes within 40 minutes of the site: employment by ZIP with 5-year growth, hourly earnings by occupation and percentile, regional trend lines vs. the nation, and the graduate pipeline by program and institution.
Sample only — report not included
Occupation Snapshot Report
Lightcast Q3 2026 · 23 pages · Colliers-curated industrial set
Executive-level benchmarking of the same 40-minute shed: supply vs. the national average, compensation vs. nation with cost-of-living adjustment, industry mix (warehousing, employment services, couriers), place-of-work vs. place-of-residence commuter flows, and occupation gain/drain career transitions.
Sample only — report not included
Source & scope. Lightcast Q3 2026 data set (QCEW, non-QCEW, and self-employed). Geography: 112 ZIP codes within a 40-minute drive of 1200 Innovation Way, Branchburg. Occupations: 18 Colliers-curated industrial SOC codes spanning warehouse, production, transportation, maintenance, and supervisory roles. Full occupation and ZIP lists are in the report appendices.
$9.75 / $10.65Yr-1 rate (NNN): proposed / countered
5 / 2 moFree rent: proposed / countered
5 / 8.75 yrTerm: proposed / countered
Proposed Tenant Response
$10.05Yr-1 rate (NNN)
3 moFree rent
5 yrTerm

Deal terms at a glance: tenant proposal (3/3) vs. landlord response (3/10)

TermTenant ProposalLandlord ResponseRead
Premises58,500 SF58,500 SFSame
Year-1 base rent$9.75/SF NNN$10.65/SF NNN$0.90/SF apart; both escalate 2.75%/yr
Lease term5 years8 years 9 monthsLandlord wants 45 more months of term
Free rent5 months2 months (net only; tenant pays OpEx)Less than half the abatement, and gross-up on OpEx
CommencementMay 1, 2027 (post Landlord's Work)Upon completion of Landlord's Work / COModel assumes Mar 2027 start; verify timing
TI allowance$105,300 ($1.80/SF)$0Full concession rejected
OpEx (Yr 1)$2.55/SF, controllables capped 4%$2.95/SF incl. 2% mgmt fee; no cap statedCap and mgmt fee unresolved
Landlord's WorkFull office build-out, restrooms, LED warehouse lighting, dock levelers, roof free of leaksOffice finish (building standard) + parking lot seal-coat/restripeScope narrowed
Roof / systemsLandlord repairs structural + systems warranty 1 yrTenant maintains roof, HVAC, lot; LL covers first replacement; repairs capped $8K/yr eachMeaningful risk shift to tenant; roof is 2016 w/ 20-yr warranty
RenewalOne 5-yr optionOne 5-yr option, 9 months noticeAligned

Cost per SF per year (gross effective): tenant proposal vs. landlord response vs. proposed tenant response

Tenant Proposal   Landlord Response   Proposed Tenant Response
$0 $3 $6 $9 $12 $15 $18 Tenant Proposal: $12.20/SF/yr gross effective$12.20 Tenant Proposal Landlord Response: $14.03/SF/yr gross effective$14.03 Landlord Response Proposed Tenant Response: $13.04/SF/yr gross effective$13.04 Proposed Tenant Response

Gross effective rent, undiscounted, over each scenario's own paying term (60 months for the tenant proposal and proposed response; 60-month equalized figure for the landlord shown in the summary below). Source: deal comparison model, NPV & EAC Analysis tab.

Annual gross cash outflow: tenant proposal vs. landlord response vs. proposed tenant response (equalized 60-month term)

Tenant Proposal   Landlord Response (truncated to 60 months)   Proposed Tenant Response
$0.0M $0.2M $0.4M $0.6M $0.8M $1.0M Year 1: Tenant Proposal $481,894$482K Year 1: Landlord Response $691,762$692K Year 1: Proposed Tenant Response $601,819$602K Year 1 Year 2: Tenant Proposal $739,711$740K Year 2: Landlord Response $817,910$818K Year 2: Proposed Tenant Response $769,794$770K Year 2 Year 3: Tenant Proposal $760,437$760K Year 3: Landlord Response $840,847$841K Year 3: Proposed Tenant Response $791,378$791K Year 3 Year 4: Tenant Proposal $781,744$782K Year 4: Landlord Response $864,428$864K Year 4: Proposed Tenant Response $813,567$814K Year 4 Year 5: Tenant Proposal $803,650$804K Year 5: Landlord Response $888,672$889K Year 5: Proposed Tenant Response $836,380$836K Year 5

Equalized 60-month summary & effective rent

Metric Tenant Proposal Landlord (60 mo) Proposed Tenant Response Difference (Response−LL)
Total Gross Cash Outflow$3,567,435$4,103,620$3,812,938−$290,682
Average Gross Rent / Month$59,457$68,394$63,549−$4,845
Gross Effective Rate ($/SF/yr)$12.20$14.03$13.04−$0.99

Note: the “Landlord (60 mo)” column is truncated to the first 60 months to provide an apples-to-apples comparison against the 5-year (60-month) tenant proposal and proposed tenant response; the landlord's proposed term actually runs 105 months (8.75 years). Over its full term the landlord response totals $7,666,484 gross at a $14.98/SF/yr gross effective rate, which is not directly comparable on a like-for-like basis. Sample dashboard: all figures on this page are fictional and for illustrative purposes only. Source: deal comparison model, Cash Flow Comparison and NPV & EAC Analysis tabs.

Tenant Lease Proposal
Colliers · March 3, 2026 · Word
Our proposal on behalf of Meridian Packaging Co.: 58,500 SF, 5-year term, $9.75 NNN with 2.75% escalations, 5 months free, $105K TI, full Landlord's Work scope, and systems warranties.
Sample only — document not included
Landlord Response
Cornerstone Realty Advisors · March 10, 2026 · PDF
Ownership's counter: $10.65 NNN with 2.75% escalations, 8-year-9-month term, 2 months net abatement, $0 TI, narrowed Landlord's Work, and tenant responsibility for roof, HVAC, and parking with capped repair exposure.
Sample only — document not included
Deal Term Comparison Model
Balanoff Industrial Team · March 11, 2026 · Excel
Side-by-side cash flow engine: month-by-month rent schedules for the tenant proposal, landlord response, and proposed tenant response; equalized 60-month comparison, detailed line items, and an NPV / equivalent-annual-cost analysis with an adjustable discount rate.
Sample only — model not included
Notes. Terms summarized from the March 3, 2026 tenant proposal and the March 10, 2026 landlord response; economics from the deal comparison model (58,500 SF; NPV and equivalent annual cost at an 8% discount rate, adjustable in the workbook). Both documents are non-binding proposals for discussion purposes. Sample dashboard for illustrative purposes only — tenant, landlord, and deal terms shown are fictional.